Member Spotlight

Member Spotlight
Join us here for seasonal spotlight on our CFA members and their work in Aromatherapy.

Winter 2014 we highlight one of our International Members Gina Flores.
We caught up with Gina online, just before the holidays and explored where her aromatherapy has taken her so far.

Enjoy. Send us comments to


CFA – How did you begin in aromatherapy and/or your business?

GF – About 18 years ago when I was in graduate school I met a woman doing massage and shiatsu and I found the work intriguing. I went on a year later to massage school and to study craniosacral therapy I was always interested in herbs and oils….and 5 years ago decided to take it to the next level.


CFA – Excellent.

GF – I found Aromahead Institute and Andrea Butje and just LOVED learning the art and science of essential oils. It seemed to fit perfectly into the work I was already doing, especially the somato-emotional release work in craniosacral therapy. That’s why I wrote that article for Robert Tisserand. I was intrigued by the crossover of cerebrospinal fluid and olfaction.


CFA – Over the years, how has your use and perception of the essential oils changed, if at all?

GF – I think that over the years I became much more aware of the power of a single drop of oil. Additionally I never really understood just how much work goes into producing essential oil. I have so much respect for the farmers, growers, harvesters, and distillers. I am so much more attuned to listening closely to what my client says……subtly….sometimes they don’t even realize it…and it lets me know what oils are essential for their needs.



CFA – What unique, interesting or novel results have you noticed in your work, when utilizing small amounts of oil? What difference do you find between blending for physical ailments and for subtle effects?

GF – That’s a great question! So I found that using one drop of an oil and allowing the client to really take time…sometimes even a full 5 minutes and wait to see what comes up in their “inner wisdom”, or non-conscious as Dr. Upledger says…often brings up profound images, emotions, feelings and thoughts.

For example I had a client who with one drop of Rosa damacena discovered that she connected to all her feelings of anger toward her mother, feelings that actually surprised her because she thought she only had a mild dislike for her and yet after sitting with “rose” she realized how that reminded her of her mother and how neglected she felt as a child. As for using oils physically as opposed to subtly, I tend to blend a 2-3 % dilution for chronic physical problems and usually stick to about 3, and no more than 5 essential oils per blend.

CFA – Fantastic. Is this shift, power available in any session you think?

GF – Going back to if this shift occurs in all sessions…I have experienced several…. but this example was the most powerful. I do think that what made this shift so powerful was working with a therapist. With the skill and guidance of a therapist and in an “office” situation a client is more apt to be provided with “tools” that they might otherwise consciously or non-consciously avoid.

CFA – How does this differ from home use? Do you feel it’s sufficient to use such subtle work alone? Or does the work with a therapist make a difference in how a person changes, discovers, opens?

GF – I think a skilled therapist also knows how to ask “non-leading” questions to move a client along in their process. And it is important to remain present and non-judgmental as the therapist.

In home use I believe that most clients are looking to reduce specific problems like a pain, or congestion or insomnia for example.


GF – But that’s an excellent point. – Self-care is subjective to personal ability to push beyond our comfort zone and sometimes that doesn’t feel safe and so we don’t. We are more apt to look for very specific oils and may not consider or know about oils that could potentially help because it is out of the scope of our personal knowledge. When we walk on the edges of our comfort zone is when we can truly take a “self loving” position of healing I believe.



CFA – Moving forward, how do you see your practice or your work expanding in the next year or so?

GF – In the next year or so I hope to continue to increase sales of my Aum Aromas line. I also hope to begin integrating my work into populations that have no access to our work because of lack of financial wherewithal and/or education. I would love to bring aromatherapy into the inner city and especially work with young people, single moms and urban garden growers.


CFA – What are your business vision key words?

GF – I want to teach more people how to care for themselves without medication.

Holistic alternatives to a better you!



CFA – What are your business growth key strengths that you recommend everyone improve?

GF – As I am not really a “business” person, and struggle with a lot of this myself, I do recommend that networking either in person or social/internet as being very important. Ask questions of people you admire and do not be afraid of telling people what you do and what your passion is.

I talk a lot…and share a lot. Sometimes when people see how much you love your work they can really feel how authentic you are…authenticity is important to me as a person and as a small business owner.


CFA – For someone new to aromatherapy, who has never tried essential oils, what would be your starting out advice to this person?

GF – I absolutely advise people to first get a really good book on aromatherapy, before they even buy a single bottle of oil. Educate yourself about the how/where/what and why. Then I advise people to seek out a trained aromatherapist and purchase oils from them or from someone they recommend and learn about self care through a session with someone trained.


CFA – Thank you Gina. Our talk was very unique and I’m grateful for that.

GF – Thank you. I really enjoyed this chat,

Essential Body Wisdom


Company info :

Aum Aroma line
Contact Gina at Aum Aroma




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In 2012 winter season, we caught up with Marianne Tavares, to ask her about her work in Palliative Care.